The Complete Guide to E-mail Marketing: How to Create Successful, Spam-free Campaigns to Reach Your Target Audience and Increase Sales
- ISBN13: 9781601380425
- Condition: New
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Researchers estimate that by 2008 e-mail marketing revenues will surpass .8 billion dollars annually. Are you getting your share? According to Jupiter Research, 93 percent of U.S. Internet users consider e-mail their top online activity. E-mail is a fast, inexpensive, and highly effective way to target and address your audience. Companies like Microsoft, Amazon.com, Yahoo, as well as most Fortune 1000 firms are using responsible e-mail marketing for one simple reason. It works! And it generate
Rating: 
(out of 18 reviews)
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Review by Calee Lee for The Complete Guide to E-mail Marketing: How to Create Successful, Spam-free Campaigns to Reach Your Target Audience and Increase Sales
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The Complete Guide to Email Marketing is exactly what its title states: a complete reference guide for those looking to use email marketing. Written with the small business owner in mind, this book provides all of the tools necessary to plan, test and implement a successful email marketing campaign while avoiding spam filters and offending potential customers.
The Complete Guide to Email Marketing offers a broad introduction to email marketing while remaining comprehensive. It runs through the basic components of an email campaign, shares the types of businesses email marketing will NOT work for (Very Helpful!) and prepares the reader for what is required to create and maintain an effective email address database. Of special note is the information devoted to Search Engine Optimization (SEO). SEO has become such a buzz word among web developers and site managers that it was refreshing to have the basic techniques and requirements explained in clear language.
The only downside to this book is its sheer size. For the busy small business owner, forced to wear a myriad of hats on a daily basis, this book may have too much information. While the background information is a helpful and extensive resource, it may overwhelm a reader just looking for the tools to run a successful and legal email campaign.
On the whole, The Complete Guide to Email Marketing is an essential resource for anyone doing business online. Though it requires a little work, a successful email campaign can be the keystone of business growth.
Review by Tom Shaffer for The Complete Guide to E-mail Marketing: How to Create Successful, Spam-free Campaigns to Reach Your Target Audience and Increase Sales
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I consider myself one step above a novice, and I did not learn much from this book. If you have a basic understanding of how email works and the issues with SPAM and list management, then I would recommend skipping this book. This book is definitely not a “Complete Guide”. You will need to do a lot more research and studying before you launch your first campaign / mailing. A big hole in this book is that there is almost no discussion of the issue of / and solutions to sending emails into the major ISPs. There is a lot you will need to understand and do prior to sending emails into the major ISPs. On a positive note, if you are completely new to the field, then this might be a useful introduction. The book is well written and is a quick read.
Review by Walter F. Meyer for The Complete Guide to E-mail Marketing: How to Create Successful, Spam-free Campaigns to Reach Your Target Audience and Increase Sales
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I am working to set up an email marketing program for our company. This book really gives a very complete, step-by-step plan for creating an email program. I have read a few books on email, and this is the most complete and detaailed and understaandable explaination of how to do it.
This is the best book on the subject.
Review by Artem Chobanian for The Complete Guide to E-mail Marketing: How to Create Successful, Spam-free Campaigns to Reach Your Target Audience and Increase Sales
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As a loyal fan of Internet related business, I was expecting from this book too much. And once again, I was put back on the ground by the strict order of the book and its complete worldliness. Moreover, it looks rather Spartan. However, the book is by no means simple. On the contrary, compared to other web-based businesses e-mail marketing seems a more difficult area to succeed.
I’d rather say that the target audience/customers of this issue are people, who have already had their web-based business and long to start another one. And in this respect, the book is very good! Usually, businessmen think they know everything about their trade, especially if they prosper. But when they want to expand the business, they face many problems. And one of the ways to solve them is to read the book.
Nicely structured, not a guide but a real encyclopedia of e-mail marketing with wonderful case studies, history retrospective and loads of useful links.
Definitely, this book is written by a professional and information here is not “phishing”!
Review by John E. Roper for The Complete Guide to E-mail Marketing: How to Create Successful, Spam-free Campaigns to Reach Your Target Audience and Increase Sales
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Author Bruce C. Brown has done the reader a great service in his book “The Complete Guide to E-mail Marketing.” This practical and detailed guide to one of the Information Age’s premier marketing tools helps demystify the mysteries surrounding it. Although written in a style that is easily accessible for the beginner, the book provides valuable information for anyone, even the most experienced entrepreneur, who wishes to improve his product’s visibility.
One of the strengths of Brown’s approach to the subject is his organization. The chapters and topics within them are grouped in such a way that the reader almost feels like he is following a step-by-step approach to a marketing campaign with enough detailed groundwork inserted along the way to keep him from stumbling. Especially useful are the case studies used to illustrate the subject matter in real-life situations. I also have to commend the author for carefully pointing out the pitfalls beginners often fall into such as spamming. Equally helpful is the reminder to conduct your business with integrity by quickly honoring requests by receivers of your campaign’s e-mails to be removed from your list.
Brown has given us more than a one-time read. Instead, he has provided all of us who have an online presence with a valuable resource that we can turn to again and again.
Rating: 5 stars