How many times have you got an e-mail explaining how you are a “super valuable customer” and therefore, you get a superior discount – and lo and behold – here is a coupon to take into our store to buy more stuff so we can make more quarterly profits and shareholders equity? Isn’t it interesting that these e-mails start a popping up towards the end of every month. The question I have is; am I really a valued customer if the company also sent that same, exact marketing and promotional e-mail to over 10 million other customers?
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